Crypto.com Extends Formula 1 Partnership Through 2030

Crypto.com Extends Formula 1 Partnership Through 2030

Crypto.com has announced an extension of its partnership with Formula 1, ensuring their collaboration continues through 2030. The renewed agreement underscores a shared vision for fostering innovation and engagement at the intersection of sports and technology.

Formula 1 and Crypto.com Solidify Long-Term Collaboration

Since its partnership began in 2021, Crypto.com has become a key collaborator with Formula 1, playing an integral role in shaping the sport’s digital and global presence. Over the past few years, Formula 1 has achieved impressive milestones, including a cumulative global television audience of 1.5 billion viewers and a fan base now totaling 750 million people. The sport’s social media following has also soared, reaching 96 million followers worldwide.

Crypto.com has experienced similar growth during this time, expanding its global user base to over 100 million. This partnership renewal ensures Crypto.com will remain the official title partner of the Formula 1 Crypto.com Miami Grand Prix, a position it has held since 2022.

Enhancing Fan Experiences Through Innovation

The extended partnership promises to deliver more exclusive fan experiences and activations at Grand Prix events, with Crypto.com’s branding prominently featured throughout the racing season. These initiatives aim to connect fans with the excitement of Formula 1 while showcasing the potential of blockchain technology and cryptocurrency.

Steven Kalifowitz, chief marketing officer at Crypto.com, reflected on the importance of the partnership: “Formula 1 was one of our first global sports partnerships and a key driver in elevating Crypto.com to the most recognized crypto brand in the world.”

Emily Prazer, chief commercial officer of Formula 1, echoed this sentiment, highlighting the dynamic evolution of the sport and expressing enthusiasm for continuing the collaboration.

A Shared Vision for the Future

The announcement of the extended partnership coincides with the unveiling of Crypto.com’s 2025 product roadmap. This strategic plan outlines new services designed to position Crypto.com as a leading destination for cryptocurrency and decentralized finance. The partnership with Formula 1 aligns perfectly with these goals, providing a global platform to showcase the potential of crypto technologies.

As Formula 1 continues to grow its global audience and Crypto.com expands its reach, this collaboration exemplifies the power of combining cutting-edge technology with the universal appeal of sports. The extended partnership marks a significant step forward in driving innovation and fan engagement across both industries.

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